EUANAU

In order to further enhance my branding abilities, I chose to create the brand guidelines for a conceptual construction company in the heart of Canberra. Within these guidelines, I created their values, colour palette, typographical logo, icons, ways to properly display the logo and icons, typography, and imagery.

This project allowed me to contextualise my work through the lens of local businesses. From researching the target market behind ‘The Bush Capital Group’ to their competition, each aspect that would be followed during the creation of real-world brand guidelines were mimicked.